It has been reported only very recently that Facebook has overtaken Google as the most visited site in the internet. This, of course, comes as no surprise because this social networking site already has half a billion of members who make sure not to miss logging into their accounts at least once a day.With its millions of members, Facebook also becomes a very attractive means of conducting advertising and promotional activities. In fact, when the site actually opened its Facebook Advertising online facility, internet marketing businesses immediately grabbed the opportunity and began promoting their products on the site.According to many of the online entrepreneurs who have established advertising campaigns in Facebook, the effort has paid off in unexpected ways. They have seen immediately their site’s traffic substantially increase and their sales, consequently, grow.However, if you are just trying to start out with your own online marketing business, it is best that you also learn some of the most fundamental information that may be helpful in your Facebook advertising campaign. It is by doing so, that you also get to be educated about the tactics and strategies employed by many successful online marketing endeavors done in the social networking site.One of the most basic features that is very advantageous for your business in Facebook is the profiling system. Through this, you will be able to focus your campaign to only those who will most probably be interested with the product you are selling.It is important that you put a human face for your product or for your advertising effort and the best one is certainly yours. By putting a photo of yourself in your profile, you actually make your business more credible in the eyes of potential customers, making them trust your product also in the process.While your own picture on the profile may make you more credible, people will have to appreciate your creativity in order to be convinced about your product too. This is the reason why you will have to make a really attractive and imaginative advertising post; this should be a combination of attention-grabbing graphics and encouraging text.Facebook Advertising can be expensive though and this is the reason why you have to learn about the advertising options that it provides so that you can choose which is most appropriate for you. You should only pick the option which you think can bring you the most leads or traffic without having to spend so much.As Facebook continues to grow, it may also develop more features for its online advertising facility. This is why you should continuously update yourself on the latest improvements so that you can immediately use them while you try to intensify your advertising efforts.