It has been reported only very recently that Facebook has overtaken Google as the most visited site in the internet. This, of course, comes as no surprise because this social networking site already has half a billion of members who make sure not to miss logging into their accounts at least once a day.With its millions of members, Facebook also becomes a very attractive means of conducting advertising and promotional activities. In fact, when the site actually opened its Facebook Advertising online facility, internet marketing businesses immediately grabbed the opportunity and began promoting their products on the site.According to many of the online entrepreneurs who have established advertising campaigns in Facebook, the effort has paid off in unexpected ways. They have seen immediately their site’s traffic substantially increase and their sales, consequently, grow.However, if you are just trying to start out with your own online marketing business, it is best that you also learn some of the most fundamental information that may be helpful in your Facebook advertising campaign. It is by doing so, that you also get to be educated about the tactics and strategies employed by many successful online marketing endeavors done in the social networking site.One of the most basic features that is very advantageous for your business in Facebook is the profiling system. Through this, you will be able to focus your campaign to only those who will most probably be interested with the product you are selling.It is important that you put a human face for your product or for your advertising effort and the best one is certainly yours. By putting a photo of yourself in your profile, you actually make your business more credible in the eyes of potential customers, making them trust your product also in the process.While your own picture on the profile may make you more credible, people will have to appreciate your creativity in order to be convinced about your product too. This is the reason why you will have to make a really attractive and imaginative advertising post; this should be a combination of attention-grabbing graphics and encouraging text.Facebook Advertising can be expensive though and this is the reason why you have to learn about the advertising options that it provides so that you can choose which is most appropriate for you. You should only pick the option which you think can bring you the most leads or traffic without having to spend so much.As Facebook continues to grow, it may also develop more features for its online advertising facility. This is why you should continuously update yourself on the latest improvements so that you can immediately use them while you try to intensify your advertising efforts.
When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible.Even though return on investment (ROI) is the most crucial metric, it takes time before you have enough data. That’s why many marketers focus on the click-through rate (CTR) of their ads first. It’s the best way to compare your campaigns once you get some initial data.This is not only relevant to you, but Facebook also uses it. The CTR of your campaigns plays a huge role in the relevance score of Facebook ads, and it can help to bring your advertising cost down.In other words, improving your CTR helps to improve your Facebook advertising.With that in mind, here are 4 ways to improve your Facebook advertising.1. Select the Right Audience for Your CampaignsIt’s essential to target the right set of audience for your campaign. For instance, if you target apple juice lovers in an orange juice campaign, you’ll get low click-through rates. You may get some traction, but this is not what you want to get and nor does the targeted audience.So, you need to select the right your audience for your ad if you want it to perform well.2. Improve the Look and Feel of Your CampaignYou’ll need an impressive ad copy and design to make sure your targeted audience click on your ads.To increase the chances of people noticing and clicking the ads, you need to focus on your headline. Your headline should be the “magnet” of your campaign. People always read the headline first before moving onto other elements.Also, use spaces well and create content that’s engaging and persuasive. In Facebook ads, image occupies 80% of the space. So your image should speak louder than words.3. Build a Solid Offer behind Your AdThe success of Facebook advertising doesn’t just depend only on the right audience and killer copy. There’s more to it. If you don’t have a solid offer or reason behind your campaign, you won’t get more traction – even if many people see your ad.To get your targeted audience interested in your product, you need to have something that will make them want to explore and find out more. Make a strong case why someone should sign up for your services.4. A/B Test EverythingA/B testing is the most crucial way to improve your CTR and conversions. Proactively monitor your ad’s performance to maximize and improve your CTR. Monitor the performance you’re getting from your different audience sets and change and optimize where possible.
Facebook rolled out open graphs for Facebook apps and changed the dynamics for user interactivity on the platform, yet again. However, the quality change for apps will also mean a significant change on the Facebook advertising trends. Till date, the social media giant has amassed a social significance with its advertising platform.However, the new initiative will present open graph stories in a much better format both on the news feed and on individual timelines. The content consumption trend is clearly new now. The apps will not only function as view but they will be categorized as built-in actions – read, listen, watch, follow posts, and likes.What does this imply for paid advertising trends?The initiative was targeted towards increasing the development of organic stories of content and product consumption on Facebook. Paid advertisers can now create improved and organic hype based on the user interactivity, which is clearly measurable now with the open graph tools.The sponsored story type ad will come up more conveniently with direct referrals from consumers, rather than just relying on the tickr advertisements at the far end of the newsfeed.Using Open graph for advertisingThe open graph stories are built on four key elements – user, the action, the product, and the application. The application is the platform on which the user can implement various actions regarding the product or the object. So, if you are reading Harry Potter – In this case, Harry potter is the product and you are the user. Your action on the Facebook app is to read the book.Two main ways of advertising on the Facebook platformAction Spec (You can also find more inclusive and up to date details, directly on the Facebook developers’ page- https://developers.Facebook.com/docs/reference/ads-api/intro-action-specs/The advertisers can target heir ad campaigns to specific user app based interactivity. This gives you a highly personalized advertisement campaign, which clearly increase your chances of consumer engagement on your own platform- Company Facebook page or website.Before creating an ad through Facebook Ads API, you should streamline your process by identifying as many app activity markers that can relate t your product specifically and your industry in general. This compilation will help you in creating advertisements that can cater directly to your target audiences increasing your chances of fans and customer acquisition.Sponsored Stories(Read through this link on the Facebook developers page for more up to date information and detailed explanation on publishing your sponsored stories https://developers.Facebook.com/docs/tutorials/androidsdk/3.0/scrumptious/publish-open-graph-story/)Rather than a consolidation of all app activities of a consumer, this option rather takes in to account the interactivity on one particular app and builds on it. This specifically works for online service ad campaigns or even app installation service campaigns because the news feed story is very personalized. A mutual friend’s experience automatically influences their peer group and fans to check the service or app out.Open graph was tentatively launched in January 2013 and opened for public by March 2013. The service has not only helped develop targeted business ads but helped individual users as stay better connected and aware of their friends’ app and activity choices via the graph search.